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Downloadable Test Bank for Marketing Management Knowledge And Skills 9th Edition Peter

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Downloadable Test Bank for Marketing Management Knowledge And Skills 9th Edition Peter
Available Instructor TEST BANK for Marketing Management Knowledge And Skills 9th Edition Peter INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter One: Strategic Planning And The Marketing Management Process
Chapter Two: Marketing Research: Process And Systems For Decision Making
Chapter Three: Consumer Behavior
Chapter Four: Business, Government And Institutional Buying
Chapter Five: Market Segmentation
Chapter Six: Product And Brand Strategy
Chapter Seven: New Product Planning And Development
Chapter Eight: Integrated Marketing Communications: Advertising, Sales Promotion, Public Relations, And Direct Marketing
Chapter Nine: Personal Selling, Relationship Building, And Sales Management
Chapter Ten: Distribution Strategy
Chapter Eleven: Pricing Strategy
Chapter Twelve: The Marketing Of Services
Chapter Thirteen: Global Marketing

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