Downloadable Test Bank for Marketing Marketing In The 21St Century 11th Edition Evans
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Table of Contents
1: Marketing Today.
2: The Environment In Which Marketing Operates.
3: Developing And Enacting Strategic Marketing Plans.
4: Information For Marketing Decisions.
5: Societal, Ethical, And Consumer Issues.
6: Global Aspects Of Marketing.
7: Marketing And The Internet.
8: Final Consumers.
9: Organizational Consumers.
10: Developing A Target Market Strategy.
11: Basic Concepts In Product Planning.
12: Goods Versus Services Planning.
13: Conceiving, Developing, And Managing Products.
14: Value Chain Management And Logistics.
17: Integrated Marketing Communications.
18: Advertising And Public Relations.
19: Personal Selling And Sales Promotion.
20: Considerations In Price Planning.
21: Developing And Applying A Pricing Strategy.
22: Pulling It All Together: Integrating And Analyzing The Marketing Plan.