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Downloadable Test Bank for Marketing Research 10th Edition Aaker

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Downloadable Test Bank for Marketing Research 10th Edition Aaker
Available Instructor TEST BANK for Marketing Research 10th Edition Aaker INSTANT DOWNLOAD Digital files
INSTANT DOWNLOAD
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Table of Contents

1-The Nature And Scope Of Marketing Research
2-A Decision-Making Perspective On Marketing Intelligence
3-Marketing Research In Practice
4-The Marketing Research Process
5-Research Design And Implementation
6-Data Collection
7-Secondary And Exploratory Research
8-Secondary Sources Of Marketing Data
9-Standardized Sources Of Marketing Data
10-Marketing Research On The Internet
11-Information Collection
12-Descriptive Research
13-Information From Respondents
14-Information From Respondents
15-Attitude Measurement
16-Designing The Questionnaire
17-Causal Research
18-Experimentation
19-Sampling
20-Sampling Fundamentals
21-Sample Size And Statistical Theory
22-Data Analysis
23-Fundamentals Of Data Analysis
24-Hypothesis Testing: Basic Concepts And Tests Of 25-Associations
26-Hypothesis Testing: Means And Proportions
27-Special Topics In Data Analysis
28-Correlation Analysis And Regression Analysis
29-Discriminant And Canonical Analysis
30-Factor And Cluster Analysis
31-Multidimensional Scaling And Conjoint Analysis
32-Presenting The Results
33-Applications Of Marketing Intelligence
34-Traditional Applications
35-Contemporary Applications
36-Emerging Applications

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