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Downloadable Test Bank for Marketing Research 6th Edition Burns

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Downloadable Test Bank for Marketing Research 6th Edition Burns
Available Instructor TEST BANK for Marketing Research 6th Edition Burns INSTANT DOWNLOAD Digital files
INSTANT DOWNLOAD
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Table of Contents

Chapter 1: Introducing Marketing Research
Chapter 2: Explaining The Marketing Research Process
Chapter 3: Describing Characteristics Of The Marketing Research Industry
Chapter 4: Defining The Problem And Determining Research Objectives
Chapter 5: Understanding Research Design
Chapter 6: Using Secondary Data And Online Information Databases
Chapter 7: Comprehending Standardized Information Sources
Chapter 8: Utilizing Exploratory And Qualitative Research Techniques
Chapter 9: Evaluating Survey Data Collection Methods
Chapter 10: Understanding Measurement In Marketing Research
Chapter 11: Developing Questions And Designing The Questionnaire
Chapter 12: Determining How To Select The Sample
Chapter 13: Determining The Size Of A Sample
Chapter 14: Dealing With Field Work And Data Quality Issues
Chapter 15: Using Basic Descriptive Analysis
Chapter 16: Performing Population Estimates And Hypothesis Tests
Chapter 17: Implementing Basic Differences Tests
Chapter 18: Making Use Of Associations Tests
Chapter 19: Understanding Regression Analysis Basics
Chapter 20: Preparing The Research Report And Presentation

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