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Downloadable Test Bank for Marketing Research Essentials With Spss 6th Edition Mcdaniel

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Downloadable Test Bank for Marketing Research Essentials With Spss 6th Edition Mcdaniel
Available Instructor TEST BANK for Marketing Research Essentials With Spss 6th Edition Mcdaniel INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1 – The Role Of Marketing Research In Management Decision Making Chapter
Chapter 2 – Problem Definition, Exploratory Research, And The Research Process
Chapter 3 – Secondary Data And Databases
Chapter 4 – Qualitative Research
Chapter 5 – Survey Research
Chapter 6 – Primary Data Collection: Observation
Chapter 7 – Primary Data Collection: Experimentation
Chapter 8 – The Concept Of Measurement And Attitude Scales
Chapter 9 – Questionnaire Design
Chapter 10 – Basic Sampling Issues
Chapter 11 – Sample Size Determination
Chapter 12 – Data Processing, Fundamental Data Analysis, And The Statistical Testing Of Differences
Chapter 13 – Bivariate Correlation And Regression
Chapter 14 – Communicating The Research Results And Managing Marketing Research

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