Downloadable Test Bank for Marketing Research Essentials With Spss 7th Edition Mcdaniel
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Table of Contents
1 The Role Of Marketing Research In Management Decision Making.
2 Problem Definition, Exploratory Research, And The Research Process.
3 Secondary Data And Databases.
4 Qualitative Research.
5 Traditional Survey Research.
6 Online Marketing Research.
7 Primary Data Collection: Observation.
8 Primary Data Collection
9 The Concept Of Measurement And Attitude Scales.
10 Questionnaire Design.
11 Basic Sampling Issues.
12 Sample Size Determination.
13 Data Processing, Fundamental Data Analysis, And The Statistical Testing Of Differences.
14 Bivariate Correlation And Regression.
15 Communicating Research Results And Managing Marketing Research.
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