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Downloadable Test Bank for Marketing Research Methodological Foundation 10th Edition Dawn

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Downloadable Test Bank for Marketing Research Methodological Foundation 10th Edition Locobucci
Available Instructor TEST BANK for Marketing Research Methodological Foundation 10th Edition Locobucci INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. Marketing Research
2. Alternative Approaches To Marketing Intelligence.
3. The Research Process And Problem Formulation.
4. Research Design, Exploratory Research, And Qualitative Data.
5. Descriptive Research.
6. Casual Designs.
7. Data Collection: Secondary Data.
8. Data Collection: Primary Data.
9. Questionnaires And Data Collection Forms.
10. Attitude Measurement.
11. Sampling Procedures.
12. Determining Sample Size.
13. Field Procedures For Collecting The Data.
14. Preprocessing The Data, And Doing Cross-Tabs.
15. Data Analysis–Basic Questions.
16 Appendix. Quick Stats Review.
17. Are These Variables Related?
18. Multivariate Data Analysis.
19. The Research Report.

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