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Downloadable Test Bank for Marketing Strategy 4th Edition Ferrell

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Downloadable Test Bank for Marketing Strategy 4th Edition Ferrell
Available Instructor TEST BANK for Marketing Strategy 4th Edition Ferrell INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. Marketing In Today’S Economy.
2. Strategic Marketing Planning.
3. Marketing Ethics And Social Responsibility In Strategic Planning.
4. Collecting And Analyzing Marketing Information.
5. Developing Competitive Advantage And Strategic Focus.
6. Customers, Segmentation, And Target Marketing.
7. Product Strategy.
8. Pricing Strategy.
9. Distribution And Supply Chain Management.
10. Integrated Marketing Communication.
11. Marketing Implementation And Control.
12. Developing And Maintaining Long-Term Customer Relationships.

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