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Downloadable Test Bank for Marketing Strategy A Decision-Focused Approach 8th Edition Walker

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Downloadable Test Bank for Marketing Strategy A Decision-Focused Approach 8th Edition Walker
Available Instructor TEST BANK for Marketing Strategy A Decision-Focused Approach 8th Edition Walker INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1: Market-Oriented Perspectives Underlie Successful Corporate, Business, And Marketing Strategies
Chapter 2: Corporate Strategy Decisions And Their Marketing Implications
Chapter 3: Business Strategies And Their Marketing Implications
Chapter 4: Understanding Market Opportunities
Chapter 5: Measuring Market Opportunities: Forecasting And Market Knowledge
Chapter 6: Targeting Attractive Market Segments
Chapter 7: Differentiation And Brand Positioning
Chapter 8: Marketing Strategies For New Market Entries
Chapter 9: Strategies For Growth Markets
Chapter 10: Strategies For Mature And Declining Markets
Chapter 11: Marketing Strategies For The New Economy
Chapter 12: Organizing And Planning For Effective Implementation
Chapter 13: Measuring And Delivering Marketing Performance

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