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Downloadable Test Bank for Marketing Strategy Text And Cases 6th Edition Ferrell

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Downloadable Test Bank for Marketing Strategy Text And Cases 6th Edition Ferrell
Available Instructor TEST BANK for Marketing Strategy Text And Cases 6th Edition Ferrell INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. Marketing In Today’S Economy.
2. Strategic Marketing Planning.
3. Collecting And Analyzing Marketing Information.
4. Developing Competitive Advantage And Strategic Focus.
5. Customers, Segmentation, And Target Marketing.
6. The Marketing Program.
7. Branding And Positioning.
8. Ethics And Social Responsibility In Marketing Strategy.
9. Marketing Implementation And Control.
10. Developing And Maintaining Long-Term Customer Relationships.
11. Nascar: Can’T Keep A Good Brand Down.
12. Indycar: Seeking A Return To Motorsports’ Fast Lane.
13. Zappos: Delivering Happiness.
14. Sigma Marketing: Strategic Marketing Adaptation.
15. Netflix Fights To Stay Ahead Of A Rapidly Changing Market.
16. Gillette: Why Innovation May Not Be Enough.
17. Ikea Slowly Expands Its U.S. Market Presence.
18. Ivey: Sushilicious: Standing Out In A Crowded Field.
19. Ivey: Trouble Brews At Starbucks.
20. Ivey: Groupon
Appendix A: Marketing Plan Worksheets.

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