Downloadable Test Bank for MKTG 30 2009 3rd Edition Lamb
Available Instructor TEST BANK for MKTG 30 2009 3rd Edition Lamb INSTANT DOWNLOAD Digital files
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Table of Contents
1. Overview Of Marketing.
2. Strategic Planning For Competitive Advantage.
3. Social Responsibility, Ethics, And The Marketing Environment.
4. Developing A Global Vision.
5. Consumer Decision Making
6. Business Marketing.
7. Segmenting And Targeting Markets.
8. Decision Support Systems And Marketing Research.
9. Product Concepts.
10. Developing And Managing Products.
11. Services And Nonprofit Organization Marketing.
12. Marketing Channels And Supply Chain Management.
13. Retailing. Part Five: Promotion Decisions
14. Integrated Marketing Communication.
15. Advertising And Public Relations.
16. Sales Promotion And Personal Selling.
17. Pricing Concepts.
18. Setting The Right Price.
19. Customer Relationship Management.
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