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Downloadable Test Bank for MKTG 5th Edition Lamb

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Available Instructor TEST BANK for MKTG 5th Edition Lamb INSTANT DOWNLOAD Digital files
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Downloadable Test Bank for MKTG 5th Edition Lamb
Available Instructor TEST BANK for MKTG 5th Edition Lamb INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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We Provide all chapters upon purchasing this package

Table of Contents

1. An Overview Of Marketing.
2. Strategic Planning For Competitive Advantage.
3. Ethics And Social Responsibility.
4. The Marketing Environment.
5. Developing A Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting And Targeting Markets.
9. Decision Support Systems And Marketing
10. Product Concepts.
11. Developing And Managing Products.
12. Services And Nonprofit Organization Marketing.
13. Marketing Channels.
14. Supply Chain Management.
15. Retailing. Part V: Promotion And Communication Strategies.
16. Integrated Marketing Communications.
17. Advertising And Public Relations.
18. Sales Promotion And Personal Selling. Part Vi: Pricing Decisions.
19. Pricing Concepts.
20. Setting The Right Price.
21. Customer Relationship Management (Crm).
22. Social Media Marketing.

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