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Table of Contents
1. An Overview Of Marketing.
2. Strategic Planning For Competitive Advantage.
3. Ethics And Social Responsibility.
4. The Marketing Environment.
5. Developing A Global Vision.
6. Onsumer Decision Making.
7. Business Marketing.
8. Segmenting And Targeting Markets.
9. Marketing Research.
10. Product Concepts.
11. Developing And Managing Products.
12. Services And Nonprofit Organization Marketing. 13. Supply Chain Management.
14. Marketing Channels And Retailing.
15. Marketing Communications.
16. Advertising, Public Relations, And Sales Promotion.
17. Personal Selling And Sales Management.
18. Social Media And Marketing.
19. Pricing Concepts.
20. Setting The Right Price.
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