Downloadable Test Bank for MM Marketing Management 1st Edition Iacobucci
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Table of Contents
1. What Is Marketing?
2. Marketing Segmentation.
5. Products: Goods And Services.
6. Brands. 7. New Products.
9. Channels Of Distribution And Business Marketing Networks And Logistics.
10. Integrated Marketing Communications: The Advertising Message.
11. Advertising Media And Integrated Marketing Communications.
12. Customer Evaluations.
13. Marketing Research Tools.
14. Marketing Strategy.
15. Marketing Plans.
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