Downloadable Test Bank for Principles Of Contemporary Marketing 14th Edition Kurtz
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Table of Contents
1. Marketing: The Art And Science Of Satisfying Customers.
2. Strategic Planning In Contemporary Marketing.
3. The Marketing Environment, Ethics, And Social Responsibility.
4. E-Business: Managing The Customer Experience.
5. Consumer Behavior.
6. Business-To-Business (B2B) Marketing.
7. Global Marketing.
8. Marketing Research And Show More
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