Downloadable Test Bank for Principles Of International Marketing 9th Edition Czinkota
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Table of Contents
1. The Global Marketing Imperative.
2. The Economic Environment.
3. Trade Policy and Institutions.
4. The Cultural Environment.
5. The Legal and Political Environment.
6. Strategic Planning.
7. Marketing Organization, Implementation and Control.
9. Market Entry and Expansion.
10. Product Adaptation.
11. Export Pricing.
12. Marketing Communication.
13. Distribution Management.
14. Global Product Management and Branding.
15. Global Services.
16. Global Logistics and Materials Management.
17. Global Pricing.
18. Global Promotional Strategies.
19. International Marketing and the Future.
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