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Downloadable Test Bank for Principles Of Marketing 11th Edition Kotler

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Downloadable Test Bank for Principles Of Marketing 11th Edition Kotler
Available Instructor TEST BANK for Principles Of Marketing 11th Edition Kotler INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. Marketing: Managing Profitable Customer Relationships.
2. Company And Marketing Strategy: Partnering To Build Customer Relationships.
3. The Marketing Environment.
4. Managing Marketing Information.
5. Consumer Markets And Consumer Buyer Behavior.
6. Business Markets And Business Buyer Behavior.
7. Segmentation, Targeting, And Positioning: Building The Right Relationships With The Right Customers.
8. Product, Services, And Branding Strategies.
9. New-Product Development And Life-Cycle Strategies.
10. Pricing Considerations And Approaches.
11. Pricing Strategies.
12. Distribution Channels And Logistics Management.
13. Retailing And Wholesaling.
14. Integrated Marketing Communication Strategy.
15. Advertising, Sales Promotion, And Public Relations.
16. Personal Selling And Direct Marketing.
17. Creating Competitive Advantage.
18. Marketing In The Digital Age.
19. The Global Marketplace.
20. Marketing Ethics And Social Responsibility.

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