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Downloadable Test Bank for Principles Of Marketing 12th Edition Kotler

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Downloadable Test Bank for Principles Of Marketing 12th Edition Kotler
Available Instructor TEST BANK for Principles Of Marketing 12th Edition Kotler INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. Marketing: Managing Profitable Customer Relationships
2. Company And Marketing Strategy: Partnering To Build Customer Relationships
3. The Marketing Environment
4. Managing Marketing Information
5. Consumer Markets And Consumer Buyer Behavior
6. Business Markets And Business Buyer Behavior
7. Customer-Driven Marketing Strategy: Creativing Value For Target Customers
8. Product, Services, And Branding Strategies
9. New-Product Development And Life-Cycle Strategies
10. Pricing Products: Understanding And Capturing Customer Value
11. Pricing Products: Pricing Strategie
12. Marketing Channels And Supply Chain Management
13. Retailing And Wholesaling
14. Communicating Customer Value: Integrated Marketing Communication Strategy
15. Advertising And Public Relations
16. Personal Selling And Sales Promotion
17. Direct And Online Marketing: Building Direct Customer Relationships
18. Creating Competitive Advantage
19. The Global Marketplace
20. Marketing Ethics And Social Responsibility

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