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Downloadable Test Bank for Principles Of Marketing Canadian 8th Edition Kotler

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Downloadable Test Bank for Principles Of Marketing Canadian 8th Edition Kotler
Available Instructor TEST BANK for Principles Of Marketing Canadian 8th Edition Kotler INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1 Marketing: Creating And Capturing Customer Value
2 Company And Marketing Strategy: Partnering To Build Customer Relationships
3 Analyzing The Marketing Environment
4 Sustainable Marketing: Social Responsibility And Ethics
5 Managing Marketing Information To Gain Customer Insights
6 Consumer Markets And Consumer Buyer Behaviour
7 Business Markets And Business Buyer Behaviour
8 Customer-Driven Marketing Strategy: Creating Value For Target Customers
9 Products, Services, And Brands: Building Customer Value
10 New-Product Development And Product Life-Cycle Strategies
11 Pricing
12 Marketing Channels: Delivering Customer Value
13 Retailing And Wholesaling
14 Communicating Customer Value: Integrated Marketing Communications Strategy
15 Advertising And Public Relations
16 Personal Selling And Sales Promotion
17 Direct And Online Marketing: Building Direct Customer Relationships
18 Creating Competitive Advantage
19 The Global Marketplace

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