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Downloadable Test Bank for Principles Of Marketing Canadian 9th Edition Kotler

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Downloadable Test Bank for Principles Of Marketing Canadian 9th Edition Kotler
Available Instructor TEST BANK for Principles Of Marketing Canadian 9th Edition Kotler INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1: Marketing: Creating And Capturing Customer Value
Chapter 2: Company And Marketing Strategy
Chapter 3: Analyzing The Marketing Environment
Chapter 4: Social Responsibility And Ethics
Chapter 5: Managing Marketing Information To Gain Customer Insights
Chapter 6: Consumer Markets And Consumer Buyer Behaviour
Chapter 7: Business Markets And Business Buyer Behaviour
Chapter 8: Customer-Driven Marketing Strategy
Chapter 9: Products, Services, And Brands
Chapter 10: New Product Development And Product Life-Cycle Strategies
Chapter 11: Pricing
Chapter 12: Marketing Channels
Chapter 13: Retailing And Wholesaling
Chapter 14: Integrated Marketing Communications Strategy
Chapter 15: Advertising And Public Relations
Chapter 16: Personal Selling And Sales Promotion
Chapter 17: Direct And Online Marketing
Chapter 18: Creating Competitive Advantage
Chapter19: The Global Marketplace

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