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Downloadable Test Bank for Services Marketing 7th Edition Lovelock

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Downloadable Test Bank for Services Marketing 7th Edition Lovelock
Available Instructor TEST BANK for Services Marketing 7th Edition Lovelock INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1: New Perspectives On Marketing In The Service Economy
Chapter 2: Consumer Behavior In A Services Context
Chapter 3: Positioning Services In Competitive Markets
Chapter 4: Developing Service Products: Core And Supplementary Elements
Chapter 5: Distributing Services Through Physical And Electronic Channels
Chapter 6: Setting Prices And Implementing Revenue Management
Chapter 7: Promoting Services And Educating Customers
Chapter 8: Designing And Managing Service Processes
Chapter 9: Balancing Demand And Productive Capacity
Chapter 10: Crafting The Service Environment
Chapter 11: Managing People For Service Advantage
Chapter 12: Managing Relationships And Building Loyalty
Chapter 13: Complaint Handling And Service Recovery
Chapter 14: Improving Service Quality And Productivity
Chapter 15: Striving For Service Leadership

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