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Downloadable Test Bank for Services Marketing Interactive Approach 4th Edition Fisk

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Downloadable Test Bank for Services Marketing Interactive Approach 4th Edition Fisk
Available Instructor TEST BANK for Services Marketing Interactive Approach 4th Edition Fisk INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

1. Understanding Services Marketing.
2. Frameworks For Managing The Customer’S Experience.
3. Plugging Into The Information Age.
4. Planning And Producing The Service Performance.
5. Designing The Service Setting.
6. Leveraging The People Factor.
7. Managing The Customer Mix.
8. Setting A Price For The Service Rendered.
9. Promoting The Interactive Service Experience.
10. Building Customer Loyalty Through Service Quality.
11. Regaining Customer Confidence Through Customer Service And Service Recovery.
12. Researching Service Success And Failure.
13. Developing Marketing Strategies For Services.
14. Coping With Fluctuating Demand For Services.
15. Thinking Globally: “It’S A Small World After All”.

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