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Table of Contents
1. Your Great Adventure.
2. Spotting Trends And Opportunities.
3. Opportunity Selection.
4. Profiling Your Target Customer.
5. Reading And Beating The Competition.
6. Location And Distribution.
7. Marketing Promotions Overview.
8. Start-Up Concerns And Financial Projections.
9. Shaking The Money Tree.
10. Legal Concerns.
11. Build, Maintain, And Thrive With A Winning Team.
13. Buying A Business.
14. Investigating Franchising.
15. Pull Your Plan Together.
Appendix A: Fast-Start Business Plan.
Appendix B: AnnieS Business Plan Proposal.
Appendix : Forms, Forms, Forms.
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