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Downloadable Test Bank for Sports Marketing 1st Edition Fetchko

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Downloadable Test Bank for Sports Marketing 1st Edition Fetchko
Available Instructor TEST BANK for Sports Marketing 1st Edition Fetchko INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1 Sports Meets Marketing
Chapter 2 Examining Sports Entertainment Consumption
Chapter 3 Understanding The Marketing Environment
Chapter 4 Segmenting Audiences For Sports
Chapter 5 Building A Relevant Brand
Chapter 6 Defining The Product Offering
Chapter 7 Tapping Into Passion Through Experiential Marketing
Chapter 8 Planning The Brand Story – Communications Strategy
Chapter 9 Creating The Brand Story – Communications Campaigns
Chapter 10 Telling The Brand Story – Communications Channels
Chapter 11 Leveraging Sports Brands Through Sponsorship-Linked Marketing
Chapter 12 Measuring Sports Brand Performance
Chapter 13 Living The Brand Promise: Delivery Of Sports Experiences
Chapter 14 Preparing Future Sports Marketers

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