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Downloadable Test Bank for Sports Marketing A Strategic Perspective 4th Edition Shank

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Downloadable Test Bank for Sports Marketing A Strategic Perspective 4th Edition Shank
Available Instructor TEST BANK for Sports Marketing A Strategic Perspective 4th Edition Shank INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1 Emergence Of Sports Marketing
Chapter 2 Contingency Framework For Strategic Sports Marketing
Chapter 3 Research Tools For Understanding Sports Consumers
Chapter 4 Understanding Participants As Consumers
Chapter 5 Understanding Spectators As Consumers
Chapter 6 Segmentation, Targeting, And Positioning
Chapter 8 Managing Sports Products
Chapter 9 Promotion Concepts
Chapter 10 Promotion Mix Elements
Chapter 11 Sponsorship Programs
Chapter 12 Pricing Concepts And Strategies
Chapter 13 Implementing And Controlling The Strategic Sports Marketing Process

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