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Downloadable Test Bank for Strategic Marketing 9th Edition Cravens

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Downloadable Test Bank for Strategic Marketing 9th Edition Cravens
Available Instructor TEST BANK for Strategic Marketing 9th Edition Cravens INSTANT DOWNLOAD Digital files

INSTANT DOWNLOAD

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Table of Contents

Chapter 1 Market-Driven Strategy
Chapter 2 Corporate, Business And Marketing Strategy
Chapter 3 Markets And Competitive Space
Chapter 4 Strategic Market Segmentation
Chapter 5 Capabilities For Continuous Learning About Markets
Chapter 6 Market Targeting And Strategic Positioning
Chapter 7 Strategic Relationships
Chapter 8 Planning For New Products
Chapter 9 Strategic Brand Management
Chapter 10 Value Chain Strategy
Chapter 11 Pricing Strategy And Management
Chapter 12 Promotion, Advertising And Sales Promotion Strategies
Chapter 13 Sales Force, Internet And Direct Marketing Strategies
Chapter 14 Designing Market-Driven Organizations
Chapter 15 Marketing Strategy Implementation And Control

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